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Join Shari in the amusing live performance where she discusses how external stimulation creates desire.Everywhere we go today Shari explains we're stimulated through our senses, particularly when on vacation. Advertisers are competing for our attention and dollars through our sense of smell, taste and touch. Marketers beware. If all you're doing is offering the guest a dollar amount to tour, you're not going to entice your prospect away from all the other entertaining choices he or she has while on vacation. A good OPC must not only sell the gift but the tour experience as well. |